Addressable Launches Web3 Retargeting to Re-Engage Wallet Owners Through Targeted Ads
Tel Aviv, April 03, 2025 – Addressable, the Actionable Web3 Intelligence platform, today announced the launch of Wallet-Based Ad Retargeting, a new capability that empowers Web3 marketers to re-engage wallet holders across major ad networks after they’ve dropped off without converting.
Traditional Web2 marketing stacks break down in Web3. In Web2, marketers rely on personal identifiers like cookies, emails, or phone numbers to retarget users. In Web3, those identifiers are replaced by anonymous wallets—making it difficult to reconnect with users after they leave. As acquisition costs rise and budgets tighten, crypto projects are under growing pressure to make every visit count.
Addressable solves this with an industry-first solution: wallet-based retargeting for Web3. By connecting wallet addresses to targetable identifiers across X, Reddit, and over 400,000 crypto-aware websites and apps, Addressable brings a foundational performance marketing tactic into the on-chain world—empowering marketers to re-engage high-intent users at scale.
A typical journey might begin when someone discovers a project through an ad, KOL, or community post and visits the website. They connect their wallet—a clear expression of interest—but leave without converting. Addressable captures this moment and enables marketers to build retargeting audiences based on wallet-level engagement data.
Rather than targeting broad, unqualified audiences, growth teams can focus their spend on users who’ve already interacted with their brand. This leads to more efficient campaigns, smarter segmentation, and higher conversion rates. Once audiences are defined, Addressable automatically delivers ads across top crypto-relevant channels—bringing dropped-off users back into the funnel.
“Retargeting is trivial in Web2, but complex in Web3 where users are anonymous and fragmented across wallets and socials,” said Tomer Shlomo, Co-Founder and CTO of Addressable. “With this launch, we’re making it just as easy to re-engage a wallet as it is to retarget an email. That’s a breakthrough for Web3 growth.”
This launch comes at a critical time for the industry. As teams look to scale with fewer resources, retargeting offers a cost-effective way to recover high-intent users, stretch acquisition budgets further, and improve ROI across every major channel.
Addressable’s Web3 Retargeting supports automatic segmentation of wallet visitors, wallet-connected users, and converters - all tracked through the Addressable pixel. Marketers can now design full-funnel campaigns tailored to every engagement stage, from first-touch to reactivation.
The new feature joins Addressable’s broader suite of performance marketing tools, including Cost Per Wallet (CPW) optimization and on-chain event attribution, solidifying its position as the Actionable Web3 Intelligence platform for crypto-native growth.
About Addressable
Addressable Web3 Actionable Web3 Intelligence platform seamlessly integrates blockchain and social data to deeply understand Web3 users and execute targeted campaigns across various platforms like Twitter Ads and a vast network of over 400,000 websites and mobile apps. It optimizes campaign performance by connecting on-chain conversion data and dynamically optimizing audiences for conversions. Addressable provides a comprehensive web2 to web3 attribution system, precisely measuring campaign performance across channels through tracking website visits, wallet connects logins, and on-chain events.
Learn more: https://www.addressable.io/