How to Promote Your Crypto Token – Coinband

If you are planning to launch your own crypto token, its promotion  can be a real challenge. The reason for this is the daily growing competition in the field of Web3 solutions, many of which, unfortunately, turn out to be scams. In this regard, it is becoming increasingly difficult for potential holders to trust newcomers to this niche, which, in turn, imposes certain requirements on their marketing strategies. Are you looking for a reliable ICO marketing service? Then, before resorting to it, try to get a comprehensive vision of what your strategy should look like.

Professional Recommendations for Token Promotion

Below, we have prepared several recommendations that can become part of your global strategy for promoting your project.

• Determine what is unique about your solution and consider how it can benefit potential holders. Before you start promoting a token, you will need to understand its value to the end audience. This could be an innovative approach to payments, great growth potential, pegging to a centralized currency, or something else — the main thing is that it is a unique characteristic of your project only.

• Create a whitepaper for those who are well-versed in technology, and also launch a website with a short presentation of your project. The whitepaper describes the technologies and principles underlying your platform where your tokens are valid. However, more and more projects neglect to explain the technical aspects and instead create simple brochures that describe the project's essence, goals, deadlines, and benefits. Coinband specialists believe that this is the wrong approach since this is where project owners can convey the transparency and honesty of their intentions to those who are really well-versed in technology. As for the website, here, you can briefly describe what we classified as “content for brochures” – just take care of the presence of relevant statistics, infographics, and other visual elements that can clearly explain to beginners what your project is intended for.

• Engage in the formation and support of your project's online community. From the very beginning, you must think through a plan to build reliable and trusting relationships with potential holders. Typically, this plan involves comprehensive work on social networks and portals like Reddit, including answering user questions, opening relevant discussions, moderating messages, etc.

• Launch an ICO and get your token listed on well-known exchanges. Initial Coin Offering is an event aimed at attracting future token holders and giving them the opportunity to buy your tokens at a minimum price. Within its framework, you will need to encourage an interested audience to buy, so think about what the stages of your sales funnel will be. As for exchanges, they act here as a kind of “proof” of the reliability of your project, so if, after the launch of the ICO, you have the opportunity to resort to listing, this will only strengthen confidence in your project.

• Plan collaborations and partnership campaigns. Another working method is collaboration with projects that have already managed to win the audience's favor, as well as with influencers. Firstly, with the right approach, you can involve their “warm” audience in the purchase of your tokens, and this attraction will be much easier. Secondly, you will get the opportunity to extract valuable insights from their promotion strategies to understand what methods work well and then interpolate them to your project.

• Don't forget about traditional paid advertising. Paid advertising, when set up correctly, also brings a good influx of traffic to your website, but it is important to think about how you will move your audience further down the sales funnel. To do this, you may have to resort to the help of specialists because different approaches work differently in each particular case.

• Be active offline. To confirm your expertise in the crypto industry and to do this in the most transparent way, it is important from time to time to take part in conferences and seminars dedicated to cryptocurrencies, blockchain, and other Web3 solutions. Of course, after visiting, you will be able to share your impressions and emotions in your social networks and community, so before you start using this recommendation, you will need to make sure that your communication channels are truly active and attract new participants every day.

• Demonstrate your compliance with niche standards and requirements. Another unique guarantee that you can be trusted is to obtain an independent assessment of the reliability of your decentralized platform. This could be a software code review performed by independent agencies or, for example, following certain niche standards and rules during the development process. In particular, the global community really favors open-source solutions, so if yours is one, you can use it as your core competitive advantage.

• Interact with the media. Finally, be sure to make a list of digital and print media outlets that could write compelling stories about your solution and contact their representatives to schedule articles. This is one of the most expensive but, at the same time, effective types of marketing that often bring a positive increase among token holders in the very first days. Therefore, if you are focused on getting quick results, consider this recommendation as part of your promotion strategy.

Of course, don’t forget that a good marketing strategy should be constantly changing. What might have worked for you a month ago may no longer be effective today, and vice versa. Therefore, monitor the results of your marketing efforts as regularly as possible.

Conclusion

We hope that we have helped you understand the features of promoting crypto tokens and now, you have an idea of how this should happen in the case of your project. At the same time, you should also understand that in order to achieve maximum return on the project, you should consider cooperation with a marketing agency specializing in promoting Web3 projects – for example, with Coinband. Only in this case can you be confident in the effectiveness of the chosen promotional methods and approaches.