Investment banking giants JP Morgan have opened up a lounge in the blockchain-based virtual world of Decentraland, in a first-of-its-kind move from a major bank. The virtual lounge will provide a place for customers to buy virtual plots of land with non-fungible tokens (NFTs) and make other purchases using various cryptocurrencies.
JP Morgan’s CEO Jamie Dimon expects the company to "play a major role in the metaverse," as ”the metaverse will likely infiltrate every sector in some way in the coming years, with the market opportunity estimated at over $1 trillion (€880 billion) in yearly revenues.”