Nikolas Sargeant
Azarus has partnered with Stream, an open platform enhancing live, interactive experiences in digital content. This collaboration aims to deliver interactive experiences and foster connections between creators and audiences.
Known for its "interactive overlay" technology, Azarus has distributed over $2 million in rewards through playable ads on major Twitch streams, engaging up to 500,000 concurrent players. Azarus operates natively on Twitch as a partner.
Stream will expand interactive streams beyond Twitch ads, connecting various networks and onboarding hundreds of streamers from Esports teams and creator communities. This partnership will introduce new reward opportunities and enhance community engagement.
Alex Casassovici, CEO of Azarus, said: “We’re excited to see Stream amplify what Azarus started. Stream will offer greater opportunities for creators to engage audiences and for viewers to connect. We look forward to enhancing digital content together.”
Alan Lau, Chief Business Officer of Animoca Brands, added: “We are thrilled to welcome Azarus to the Stream ecosystem. Their technology and expertise will help Stream transform the streaming landscape and create new opportunities for creators and audiences.”
Recently acquired by Animoca Brands, Azarus will support live streaming in metaverse worlds, enhancing fan engagement across digital environments.
This partnership will unite gamers, creators, and fans, strengthening communities around streaming platforms.
