Binance Hires A Former State Street Executive To Head Its Irish Unit

Binance, the world’s largest cryptocurrency trading platform, has appointed a former executive at State Street’s Dublin operation as a director of its Irish units. This is according to a report by the Independent. 

Karl Long is set to head Binance’s operations in Ireland. Long as most recently a director of digital assets and commodity operations at WisdomTree Asset Management. He left his position in the asset management firm in February 2022. 

Before working at isdomTree Asset Management, Long was managing director of operations, at financial services company State Street in Dublin. Long also held roles at Salix Capital and FrontPoint Partners.

Earlier this year, the cryptocurrency exchange advertised that it was looking for an Irish director who would be in charge of its operations, including government relations. 

Binance has established a few corporate entities in Ireland as it looks to expand its operations in Europe. The various European units listed Binance founder and chief executive Changpeng Zhao as a director.

Last year, Zhao pointed out that Ireland was one of the countries Binance was considering for its headquarters. However, the cryptocurrency exchange finally settled for Paris earlier this year. 

At the time, Zhao said; 

“France has some very pro-business, pro-crypto regulations and also just (the) government’s attitude towards this industry ... has been phenomenal.” 

Binance has been expanding its presence in Europe and other parts of the world in recent months. Following its regulatory troubles last year, Binance has gone on to receive licenses in numerous European countries over the last few months. 

Binance’s latest move in Ireland and more positive Binance reviews ensure that the cryptocurrency exchange further cements its place as the world’s leading digital asset trading platform.

In the United States, the Binance vs. Coinbase rivalry continues, with Binance.US making some excellent moves in recent weeks. The launch of Binance.US’s affiliate marketing program will incentivize third-party influencers and entrepreneurs to promote the crypto trading platform through social media platforms and other means of publicity.

Furthermore, the Binance US withdrawal fee is now $0, making it one of the most competitive exchanges for traders in the United States.