Hassan Maishera
The Basic Attention Token (BAT) token team announced via X on Monday that the privacy browser Brave has proposed an advertising campaign with Polkadot, using the BAT token to enhance its reach among Brave’s 70 million users.
The proposal details a strategic three-month advertising campaign to enhance Polkadot’s visibility and engagement on the Brave platform. The goal is to leverage Brave’s unique crypto-sophisticated audience to drive awareness, education, engagement, increased Parachain monthly active addresses, developer engagement, and conversions for the Polkadot Ecosystem.
Powered by the Brave browser, the Basic Attention Token is an ERC-20 token that seeks to reward both users and advertisers. Users watch ads and get paid accordingly, while creators get rewarded for how much user attention they capture. BAT is up by 6% in the last 24 hours and is trading at $0.3303 per coin.
Polkadot facilitates cross-chain communication and interoperability by connecting multiple blockchains into one unified network. DOT, the native token of Polkadot, is up by 4% so far today and is trading at $9.739 at press time.
