BTC Bounces Back Above $95k, MicroStrategy Splashes Another $243M on Bitcoins

Twitter icon  •  Published 11 hours ago on January 14, 2025  •  Hassan Maishera

BTC dipped below $90k on Monday but has since bounced back above $95k, with MicroStrategy buying an additional 2,530 bitcoins for $243 million.

BTC Bounces Back Above $95k, MicroStrategy Splashes Another $243M on Bitcoins

TL;DR

  • Bitcoin briefly dipped below $90k on Monday but has since recovered and now trades above $95k.

  • MicroStrategy has purchased 2,530 bitcoins for $243 million.

BTC Bounces Back Above $95k After Slipping Below $90k

The cryptocurrency market encountered a rollercoaster start to the week, with the prices of Bitcoin and other leading cryptocurrencies plunging to new weekly lows before bouncing back.

Bitcoin’s price dipped below the $90k level for the first time this year after losing nearly 3% of its value on Monday. However, it has since bounced back and now trades above $95k per coin. At press time, Bitcoin is trading at $95,107 per coin, up 1.5% in the last 24 hours.

Bitcoin could surge higher in the near term if bullish momentum is maintained. Ether, the second-largest cryptocurrency by market cap, has also bounced back after dropping below $3k. ETH is now trading at $3,183 per coin.

Dogecoin (DOGE) is the best performer among the top 10 cryptocurrencies by market cap, up 5%. Ripple’s XRP added 3% to its value in the last 24 hours, while Solana (SOL), BNB, and Cardano (ADA) all added 2% or more.

Thanks to the ongoing rally, the total cryptocurrency market cap is now approaching $3.3 trillion.

MicroStrategy Purchases 2,530 Bitcoins

MicroStrategy has continued its weekly Bitcoin purchase after splashing another $243 million on Monday. On Monday, the Michael Saylor-led company announced that it had acquired 2,530 bitcoins for $243 million at $95,972 per bitcoin.

According to Saylor, the company achieved a BTC Yield of 0.32% YTD 2025. As of 1/12/2025, MicroStrategy held 450,000 BTC, acquired for $28.2 billion at $62,691 per Bitcoin.

This is the tenth consecutive week that MicroStrategy has added bitcoins to its treasury. While addressing executives at the ICR Conference in Orlando on Monday, Saylor recommended that companies invest in Bitcoin rather than bonds, which he called "toxic.” 

The MicroStrategy chairman pointed out that Bitcoin’s value had increased significantly since 2020, when the company adopted BTC as its primary treasury reserve asset. Bonds, on the other hand, have declined over that period.

 

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Author

Hassan Maishera

Hassan is a Nigeria-based financial content creator that has invested in many different blockchain projects, including Bitcoin, Ether, Stellar Lumens, Cardano, VeChain and Solana. He currently works as a financial markets and cryptocurrency writer and has contributed to a large number of the leading FX, stock and cryptocurrency blogs in the world.