Hassan Maishera
Burger King To Issue BTC, ETH and DOGE Prizes
Burger King has partnered with brokerage platform Robinhood to give away a range of cryptocurrencies. According to the company’s press release, starting today, members of Burger King’s Royal Perks loyalty program in the U.S. who spend more than $5 on the restaurant chain’s app will be rewarded with cryptocurrencies.
The customers stand a chance to win from a pool of 20 bitcoin, 200 ether and 2 million dogecoins. Most of the winners will receive Dogecoin, while one in every 10,000 will receive an ether, and one in every 100,000 will receive a complete bitcoin.
With Bitcoin currently trading around $61k per coin, Burger King wants to give away $1.220 million worth of bitcoins. The company will also be giving out $866k worth of ETH and $550k worth of DOGE.
The burger giants have been working to quickly scale up their loyalty program schemes as they look to better connect with fickle consumers who now prefer digital ordering. BK Royal Perks, for instance, offers the chance to earn ten crowns for every purchase. Users can redeem Crowns for free drinks and food. Members can also get exclusive limited-time-only products and free daily perks.
Robinhood Crypto is the crypto arm of the popular brokerage platform that recorded massive revenue from Dogecoin trading earlier this year. However, the company’s crypto trading volumes have tanked in recent months, as it recorded lower volumes in the third quarter.
The fourth quarter of the year might be better as Bitcoin and other cryptocurrencies start to rally again. BTC is currently trading above the $61k level after reaching a new all-time high above $67,000 last month.
Ether is also trading close to its all-time high and could rally higher over the coming months as market activities pick up.
