Mark Weaden
The fast-food giant Burger King is now giving out cryptocurrency to loyal members
As the mainstream adoption of cryptocurrency continues to grow, we now see restaurant food chains get in on the hype. The burger chain will be giving out mostly dogecoin, though there will also be ethereum and bitcoin, given out to Burger King Royal Perks members who spend $5 or more on purchases.
Burger King monopolizing the hype of cryptocurrency is a very good marketing idea. Not only will it draw customers into its restaurants, but it will keep bringing them back. But, how does it all work and how much can Royal Perks customers get through the program?
What will Burger King customers receive?
Burger King is hoping to entice new customers as well as retain its current loyalty members by using small sums of cryptocurrency. The plan is to provide participants of the Royal Perks loyalty program, who spend more than $5 on the app, website, or in-store between now and November 21st, with cryptocurrency.
While it looks like the vast majority of digital assets that are being given out by the burger giants is dogecoin, which has seen its price rise alongside the rest of the market during the past few weeks. Customers won’t only be given the meme coin, they will also get far more valuable currencies like Ethereum and Bitcoin, which both reached all-time highs in recent weeks. The total amount of currency being given away is 20 bitcoin, 200 ethereum, and 2 million dogecoin.
The scheme has been set up through the investment app Robinhood Crypto on the giveaway. Customers will be able to access the Burger King program through the loyalty program, offering rewards to customers based on their purchases that they can exchange for food and drink.
It’s hugely beneficial for customers to log in to apps, as companies get more information about their purchasing habits. As such, these kinds of loyalty programs are being pushed to encourage membership. However, using cryptocurrency as an incentive is something new.
In fact, we saw Starbucks integrate bitcoin with its Starbucks Rewards program, allowing customers to convert crypto into U.S. dollars using their app to use at their stores. Though no company has been as direct as Burger King. Customers will be given a code via email to then use to convert into digital assets on the Robinhood app.
