Hassan Maishera
Web3 engagement project Freedom announced on Thursday, November 7th, that it has partnered with the Tourism Authority of Thailand (TAT). The collaboration aims to enhance travel technology experiences with Freedom World's innovative Web3 community platform, leveraging Fuse Network’s blockchain infrastructure.
In a press release shared with Cryptowisser, Freedom revealed that its partnership with TAT will help position Thailand as a leading destination that seamlessly integrates technology with tourism.
In the process, it highlights another practical use case for the Fuse Network, marking the first time non-custodial technology has been used in a government-endorsed project of this nature.
The team explained that using the Freedom World app allows travelers to join the Discover Thailand community to earn rewards, stay updated on the latest news, and connect with fellow visitors.
Freedom’s community engagement platform, Freedom World, app will be used to elevate the travel experience by providing visitors with access to enhanced features and services in Thailand.
The app comes with some exciting features including direct push notifications, community-building functions, interactive maps, social ratings, metaverse profiles, gamified experiences, and rewards. Transactions are recorded on Fuse’s scalable blockchain which is optimized for use cases such as e-commerce and loyalty programs.
According to Freedom, two standout innovations on the app include the Scape Game, a metaverse adventure where the digital and real worlds collide through geolocation-based exploration. As users play, they will explore locations around, defeat mystic creatures, complete missions, and exchange efforts into real-world rewards by earning Freedom Shards, which are metaverse credits redeemable for rewards both online and in real life.
Furthermore, the Freedom App users can access the Scape Community on the app or use the map feature on the app’s “Me” page. This newly released Alpha Version of the Scape Game, on November 9, is designed to evolve with contributions from a community of dedicated testers. The feature will help build engagement and showcase efficient navigation to enrich Thailand’s tourism landscape.
Furthermore, the Social Rating feature transparently acknowledges user contributions within communities, fostering engagement and motivation. Establishing clear recognition criteria promotes active participation and retains top contributors, ultimately cultivating a vibrant and engaged community.
While commenting on this partnership, Fuse CEO Mark Smargon said,
“It’s great to see governmental organizations utilizing blockchain to obtain practical solutions to specific challenges. Freedom’s partnership with Thailand’s tourism authority will boost local businesses, who will be able to generate additional revenue, while demonstrating the advantages of web3 systems for providing transparency and deep insights into consumer behaviors. It also showcases one of the primary use cases for Fuse, in allowing organizations to operate loyalty programs that incentivize and reward specific actions.”
Kevin Heng, Chief Strategy Officer and Co-founder of the Freedom Ecosystem, added that,
“Freedom is about expanding our collaborative ecosystem where it’s mutually beneficial, as seen with the Fuse chain and Freedom World App. This partnership underscores our commitment to offering web3 solutions where they are most needed, creating sustainable and long-lasting impacts in the micro economy. Freedom is an ideal real-world use case of the Fuse chain, demonstrating how blockchain technology can be seamlessly integrated to enhance travel experiences and support local communities.”
Freedom and TAT’s partnership will initially focus on highlighting the diverse attractions of Koh Samui, Koh Phangan, and Koh Tao, with the goal of driving tourism. It will kick off during the quiet Green Season and continue to more destinations around Thailand throughout the year.
The events will demonstrate the utility of the Freedom World app while emphasizing TAT’s commitment to harnessing digital innovation, positioning Thailand as a forward-thinking destination for digital nomads and tech-savvy travelers.
The team added that tourists can visit businesses participating in the scheme and pay for goods and services using the QR code generated by the Freedom World app. In return, they will be awarded Freedom Shards that denote mission progress. These can be redeemed for rewards with local businesses including food and beverages and discounted travel.
Freedom empowers businesses and individuals to build communities and launch universal rewards and loyalty programs that unlock the potential of Web3. Its solutions streamline transactions, loyalty rewards, and direct engagement, putting the latest technology into the hands of everyday people. With Freedom World, communities can activate tokens, manage assets, and connect through live news feeds, chats, events, and memberships—all within one unified app.
Meanwhile, Fuse is a layer-2 blockchain offering fast, cheap, borderless payments with stablecoins and DeFi building blocks. It enables businesses to build, integrate, and use blockchain technology to enhance mobile, e-commerce, loyalty, and branded stablecoins.
