The global clothing giant Gap has decided to move into the world of non-fungible tokens (NFTs) with a unique range of digital collectibles. The collection will be released on January 13 and will be on the open-source blockchain platform Tezos.
A collaboration with New York-based artist Brandon Sines will offer a special digital version of Gap’s signature hoodie. The NFTs will be sold using Tezos’ native XTZ coin, which today is valued at around $4.30.