Hassan Maishera
KuCoin, one of the leading cryptocurrency exchanges in the world, has published its 2024 annual review report. The crypto exchange reported very interesting numbers as the broader crypto market rallied last year.
Here are some major highlights from the report:
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Expanding Global User Base: Surpassed 38 million users, with the fastest growth in LATAM and MENA.
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Spot Trading Growth: MENA’s trading volume tripled, while Europe saw a 144% increase.
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New listings doubled in 2024, with a record 170% growth in Q4, underscoring our accelerated listing pace
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Futures Market Growth: Added 125 new assets, attracting 3 million+ new traders.
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Rewards Hub Engagement: Attracted 15 million new users, reinforcing engagement through diverse incentives and exclusive campaigns.
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KCS Ecosystem Growth: Surpassed 2 million holders, with a total market cap reaching $1.7 billion
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Major Compliance Milestones: Major Compliance Milestones: First global exchange registered with India’s FIU, securing five regulatory licenses worldwide, with more approvals underway.
In the report, KuCoin pointed out that Bitcoin achieved a new all-time high of $100,000, fueled by ETF approval, growing institutional adoption, and the fourth halving event. Meanwhile, Ethereum completed the Cancun Audit and secured ETF approval.
2024 was also the year of memecoins. Meme coins have surged past a $100 billion market cap, driven by strong community engagement, cultural influence, and growing adoption.
In terms of regulation, Europe advanced with the MiCA regulation, bringing more structure to crypto. In Asia, regulatory trends vary—China and South Korea have tightened enforcement, while Singapore and Hong Kong are implementing structured policies to support industry growth and innovation.
KuCoin Focuses on Strengthening Security and Compliance
As the regulatory ecosystem in the crypto space evolves, KuCoin focused on strengthening its security and compliance last year by strengthening AML and KYC measures with advanced verification, real-time monitoring, and proactive risk management to meet global standards.
KuCoin became the first global exchange registered with India’s FIU, achieved five regulatory licenses worldwide, and earned recognition from TokenInsight for regulatory leadership.
The crypto exchange also strengthened risk management and security practices, including Bug bounty programs in partnership with Bugcrowd, industry-standard encryption to protect user data and assets, reinforced their anti-money laundering (AML) efforts, enhanced KYC measures to improve identity verification and fraud prevention, and implement real-time transaction monitoring to detect and mitigate suspicious activities. KuCoin also expanded its compliance team to reinforce oversight and regulatory adherence.
KuCoin’s Token Listings Surpassed 300 in 2024
As the crypto ecosystem evolves, KuCoin ensures that its users have access to new coins and tokens. In 2024, KuCoin had 300+ new token listings, reflecting a 98% YoY growth.
It listed 119 new tokens in Q4 alone, a 170% increase from Q3. It was also the first centralized exchange to list HyperLiquid’s HYPE token. KuCoin also had early adoption of trending Meme assets: WIF, SUNDOG, MOONDENG, BRETT, and MEW. The introduction of GemPool and GemVote fostered deeper community engagement, driving $1.73 billion in staking value.
Last year, KuCoin also listed 40 coins in Pre-Market Trading and had a trading volume exceeding $42 million. The KuCoin Pre-Market Trading platform enhanced its interface and introduced an “Order Cancellation” feature, giving users greater flexibility in fund management and improved transparency in trading information.
KuCoin Introduced 125 New Futures Assets
Futures trading is one of the most significant aspects of the crypto market, and KuCoin continues to improve its offerings. Last year, KuCoin added 2 million new future users, bringing the total to 24 million by year-end. Trading activity surged 30%, driven by improving market conditions.
The crypto exchange also introduced 125 new futures assets to meet evolving trading needs. KuCoin also improved its Cross Margin Mode and Copy Trading feature.
Trading bots are becoming popular in crypto, and KuCoin is not left out. According to the report, KuCoin’s Trading Bot platform saw impressive growth in 2024, fueled by increasing user adoption and continuous feature enhancements.
Users created 7.5 million bots, marking a 36% year-over-year increase, while Q4 alone recorded a 49% quarter-over-quarter surge, adding 1.8 million new bots. The platform’s total trading volume exceeded 25 billion USDT, reinforcing KuCoin’s leadership in automated trading solutions.
Furthermore, KuCoin introduced a revamped Trading Bot Homepage for improved navigation and an optimized Grid Bot creation process for a smoother setup. The launch of the AI Futures Trend strategy expanded trading options. Also, the support for 12 advanced trading bot strategies on the KuCoin Web Trading Page made automated trading more versatile across different market conditions.
KCS Integration Drives Ecosystem Growth
According to the report, in Q4 2024, uCard experienced a significant surge in usage, with transactions increasing by 48% compared to Q3, reflecting strong user engagement.
KuCard’s seamless integration with KCS has been particularly successful, offering a 1.7% cashback on transactions. An impressive 97% of these cashback redemptions were converted into KCS.
KuCard is the first crypto card to support Apple Pay. It also offers competitive cashback rates on par with traditional bank cards, supports transactions in 54 different cryptocurrencies, and delivers a speedy transaction experience, averaging just 0.7 seconds.
In 2024, KuCoin introduced KuCoin Pay, a groundbreaking merchant solution designed to drive business growth by integrating crypto payments into the retail sector. This platform enables businesses to accept crypto payments effortlessly, allowing customers to complete purchases simply by scanning a QR code via KuCoin.
KuCoin Ventures Drives Innovation
Another key aspect of the company is KuCoin Ventures. Last year, KuCoin Ventures actively invested in the blockchain and artificial intelligence sectors, fostering technological advancements and industry expansion. Its portfolio includes investments in Uxlink, Opinion Labs, Xion, Lumoz, Exabits, Tomo, 1money, and more. Several of these projects have successfully completed their Token Generation Events (TGE) and launched on major exchanges, including Pudgy Penguins, Uxlink, Cetus, Merlin, Scallop, and Xterio.
Furthermore, KuCoin Labs has strengthened its role in supporting early-stage entrepreneurs by partnering with leading industry incubators. Through strategic collaborations and financial backing, it has contributed to key initiatives such as Web3Labs, the Sui Singapore Hackathon, and the Solana Hackathon, among others.
KuCoin Education Series Continues to Help Users
The report highlighted the growing importance of education in the crypto space. KuCoin Research delivers in-depth crypto insights and advanced market analysis, publishing 37 detailed reports on emerging crypto projects in 2024.
It provides institutional-grade evaluations of cryptocurrencies and blockchain initiatives, covering key metrics, team assessments, and adoption trends. Meanwhile, KuCoin Learn attracted over 3 million users in 2024. It offers a comprehensive resource library, including KuCoin product tutorials and insights into Web3 advancements, wallet technologies, AI integration, and Memecoins. Finally, the Learn & Earn program, launched in Q4 2024, seamlessly combines education with rewards, completing 14 successful campaigns by year-end.
KuCoin Publishes Proof of Reserves (PoR) to Offer Asset Transparency
Thanks to its commitment to transparency, KuCoin publishes verified monthly Proof of Reserves (PoR) reports, ensuring users have real-time insights into their asset backing. As of December 31, 2024, KuCoin’s latest snapshot confirms that the BTC Reserve Ratio was 107%, the ETH Reserve Ratio was 123%, the USDT Reserve Ratio (108%), and the USDC Reserve Ratio was 108%. KuCoin’s all user deposits are fully backed with a collateralization ratio exceeding 1:1.
Focus for 2025
For 2025, KuCoin is doubling down on security, innovation, and user experience to deliver a more seamless and rewarding experience for all users. The team intends to introduce next-generation technologies, AI-driven solutions, and user-centric enhancements to make trading, payments, and rewards more intuitive and efficient.
KuCoin will also focus on expanding KuCard, strengthening Web3 initiatives, and elevating trading tools, which will open new possibilities for users across the globe.
