Hassan Maishera
TL;DR
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Michael Saylor’s MicroStrategy has rebranded to Strategy in a bid to emphasize its bitcoin position.
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The company is the largest corporate Bitcoin holder in the world, with over $44 billion worth of Bitcoins on its balance sheet.
MicroStrategy Rebrands to Strategy
MicroStrategy, the business intelligence firm and the largest corporate holder of Bitcoin, announced on Wednesday that it has now rebranded to Strategy. This latest development comes as the company looks to emphasize its crypto-centric side of the
In its press release, the company said,
"This brand simplification is a natural evolution of the company, reflecting its focus and broad appeal. The new logo includes a stylized “B”, signifying the company’s Bitcoin strategy, and its unique position as a Bitcoin Treasury Company. The brand’s primary color is now orange, representing energy, intelligence, and Bitcoin."
Strategy currently holds 471,107 Bitcoins, worth around $44 billion. The company recently ended a 12-week streak of Bitcoin acquisitions.
The company’s founder and chairman, Michael Saylor, also commented that,
“Strategy is one of the most powerful and positive words in the human language. It also represents a simplification of our company name to its most important, strategic core. Antoine de Saint-Exupery said, ‘Perfection is achieved, not when there is nothing more to add, but when there is nothing left to take away.’ After 35 years, our new brand perfectly represents our pursuit of perfection.”
CEO Phong Le pointed out that the new name conveys the universal and global appeal of the company and the value they bring to the strategies of its shareholders, customers, partners, and employees.
