Hassan Maishera
TL;DR
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Social media app Telegram now enables users to pay for channel advertisements with Toncoin.
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Telegram is proposing a 50% ad revenue sharing with owners of public channels.
TON Now Accepted for In-platform Ad Purchases on Telegram
Social media platform Telegram now allows users to purchase in-platform advertisements with Toncoin (TON). The company announced this latest development over the weekend.
This latest development is part of Teleggram’s user monetization update as it seeks to share 50% of its ad revenues with owners of public Telegram channels. The company added that users can now promote their channels by paying a few TON coins.
Furthermore, users will have the authority to choose the exact channels to display their TON-powered ads. Telegram added that channel owners can withdraw their rewards without fees.
Telegram will launch the withdrawal service in the coming weeks and will be available on its Fragment exchange. The messaging platform added that,
“We chose the TON Blockchain because it has low fees, high transaction speeds – and holds a record for the number of transactions it can process per second.”
Telegram CEO Pavel Durov mentioned this update on his personal channel last month. According to Durov, Telegram channels currently generate over 1 trillion in monthly views but only 10% of the channels have been monetized. At the time, he stated that,
“This will create a virtuous circle, in which content creators will be able to either cash out their Toncoins — or reinvest them in promoting and upgrading their channels.”
The price of TON is down by 3% in the last 24 hours and is currently trading at $5.06 per coin.
