HBAR Foundation, the development team behind the Hedera blockchain, announced via a blog post on Tuesday that it has entered into a multimedia brand sponsorship with Sporting Crypto, a web3 and sports business newsletter.
Sporting Crypto has amassed a readership of 2650+ of the most influential leaders in sports, entertainment, gaming, media and tech. This includes senior figures at the likes of the NBA, EPL, Candy Digital, AWS, Dapper Labs, Draft Kings, 100Thieves, Google, Mastercard, Apple, Twitter, and beyond. The newsletter has a 45-55% open rate, which is up to 30% above the industry standard.
Hedera Hashgraph is distributed public ledger infrastructure. According to the team, it offers significant improvements over existing blockchains in five areas: performance, security, governance, stability, and regulatory compliance. HBAR is trading at $0.0515 at press time, down by 2% over the last 24 hours.