The Theta team announced via Twitter on Tuesday that it has partnered with ABS-CBN, the Philippines’ leading content company. Following the success of “Idol Philippines” on ThetaDrop, Theta will be the Web3 video infrastructure partner to power ABS-CBN’s various business units and its digital collectibles NFT business.
The teams said the partnership between Theta Labs and ABS-CBN brings fresh opportunities for media and entertainment fans in the Philippines. These projects include NFT collections that fans will have the opportunity to own unique digital collectibles, offering a new way to engage and connect with their favorite characters and stories.
Theta is a decentralized video delivery network powered by users, running on a dedicated blockchain (Theta Network). Its value proposition is to reduce the costs of content delivery networks by effectively creating a mesh network of shared content. THETA is currently trading at $1.028, up by more than 3% in the last 24 hours.