Trump Media & Technology Group (TMTG) has announced a binding agreement with Crypto.com and Yorkville America Digital to launch a series of exchange-traded funds (ETFs) under its Truth.Fi brand. These ETFs will focus on U.S.-centric digital assets and securities, aligning with the company's "Made in America" investment theme. The funds are expected to debut later in 2025, pending regulatory approval.
The collaboration aims to provide investors with exposure to digital assets and securities that emphasize American industries, including energy and manufacturing. Crypto.com will supply the necessary infrastructure and custody services for the ETFs, while Yorkville America Digital will manage the investment products. The ETFs will be available through Crypto.com's broker-dealer, Foris Capital US LLC.
TMTG plans to invest some of its cash reserves into the ETFs and launch a range of Truth.Fi Separately Managed Accounts (SMAs). The initiative is part of TMTG's broader strategy to diversify into financial services and digital assets. The company has previously ventured into the crypto space with initiatives like World Liberty Financial and American Bitcoin.
The partnership with Crypto.com and Yorkville America Digital underscores TMTG's commitment to expanding its footprint in the fintech sector. The collaboration also reflects the growing trend of conservative-themed investment products, offering alternatives to traditional ESG-focused funds. The ETFs are anticipated to launch later in 2025, subject to regulatory approval.