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Uptop Leverages Avalanche to Transform Fan Loyalty

Twitter icon  •  Published 1 hour ago  •  Hassan Maishera

On Wednesday, the Avalanche Foundation announced via a blog post that the Cleveland Cavaliers launched their new loyalty program, Cavs Rewards, in partnership with Uptop.

On Wednesday, the Avalanche Foundation announced via a blog post that the Cleveland Cavaliers launched their new loyalty program, Cavs Rewards, in partnership with Uptop.

Powered by Avalanche, Cavs Rewards is a first-of-its-kind fan engagement program designed to bring fans unforgettable rewards and connect businesses in Cleveland with the Cavs community.

Cavs Rewards participants will earn on-chain achievement badges via Avalanche, which will recognize various tiers of fandom. These badges are exclusively attainable by accumulating points through Uptop's rewards program.

Uptop also plans to launch a permissioned Layer 1 blockchain, The Uptop Network, on Avalanche to manage loyalty points ledgers and offer greater interoperability.

Avalanche is an open-source platform for launching Decentralized Finance (DeFi) applications and enterprise blockchain deployments in an interoperable, highly scalable ecosystem.AVAX is up 4% today and currently trades at $27.22 per coin.

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Author

Hassan Maishera

Hassan is a Nigeria-based financial content creator that has invested in many different blockchain projects, including Bitcoin, Ether, Stellar Lumens, Cardano, VeChain and Solana. He currently works as a financial markets and cryptocurrency writer and has contributed to a large number of the leading FX, stock and cryptocurrency blogs in the world.