Hassan Maishera
Velar, the leading Bitcoin-based liquidity protocol bringing trillions of dollars in dormant capital to DeFi markets, has announced the transformation of its visual identity to kick off the new year.
In a press release shared with Cryptowisser, Velar said it has launched a bold new blue and orange logo that reinforces its dedication to and leadership within Bitcoin’s fast-growing DeFi industry.
The rebrand, marked by the deliberate choice to incorporate Bitcoin’s iconic orange color, reflects how dynamic new platforms like Velar are carving out their own identity while building on the commanding legacy of the world’s most valuable cryptocurrency.
Velar has been around since March 2023 and has recorded substantial progress in its mission to unlock the more than $1 trillion in liquidity currently lying dormant within the Bitcoin ecosystem.
The project is achieving this by building the infrastructure needed to bring native decentralized finance to the world’s top cryptocurrency. With its innovative protocols, Velar gives Bitcoin holders access to the same yield-generating potential that has accelerated DeFi’s growth in the much smaller Ethereum ecosystem.
In March 2024, Velar launched Dharma, an automated market maker that has the potential to inject billions of dollars of liquidity into Bitcoin markets. The project also unveiled Artha, the first perpetual decentralized exchange platform native to the Bitcoin blockchain, providing traders with up to 10x leverage when trading BTC-based digital assets.
More recently, Velar set itself up to play a key role in Bitcoin’s emerging memecoin industry, launching the MemeStacker platform that allows anyone to launch their own meme-inspired tokens on the Stacks blockchain, backed by the robust security of Bitcoin itself.
While commenting on this rebrand, Velar CEO Mithil Thakore stated that,
“Bitcoin’s rapid evolution has allowed it to become the foundation of a more equitable financial system without international boundaries or intermediaries that everyone can participate in. Velar has been at the forefront of that metamorphosis, and just as the identity of Bitcoin is evolving, so is ours, with a fresh image that reflects how we’re enhancing the value of its ecosystem.”
Velar has become one of the most trusted brands in the Bitcoin ecosystem, and its revamped visuals are designed to maintain that status while simultaneously showcasing its rapid maturation.
Velar is on a mission to unlock Bitcoin's true potential by developing a suite of powerful tools and products for DeFi. Fresh off its successful $3.5M pre-seed round from Kyros Ventures, Cypher Capital, Trust Machines, Transform Capital, Banter Capital, CMS, GBV, Mapleblock, and other prominent Web3 funds, Velar is poised to redefine the perpetuals trading landscape on the Bitcoin network. Velar realizes the full value of Bitcoin-based assets within an ecosystem anchored by strong transaction finality and unrivaled security.
